MagicPotz

MagicPotz

 MagicPotz brand identity   Brief Magic Potz is a Canberra based small business, designing terrariums and providing terrarium and fairy garden design classes to the public. We were approached in 2015 to develop a brand identity that demonstrated the fun nature and creativity of the business. Process Above all, the MagicPotz brand identity needed to reflect the youthful nature of the business, combined with the playfulness and colour that can be captured in a terrarium. Immediately we knew the brand logo was going to be hand drawn and the identity text was going to be playful. To us, these two elements spoke youth, fun, and colour. These elements have provided a wonderful platform to create engaging brand experiences from. Solution The MagicPotz brand identity has displayed its versatility extremely well, allowing us to create a range of print, digital, and environmental brand experiences that are distinct to the business.   Outcome The MagicPotz branding has successfully: Created consistency through all brand experiences. Incorporated photography as a major brand asset. This not only showcases the products at a professional level, but also provides a value library of consistent imagery that is also used through social media channels. Promoted the strong relationships that MagicPotz has with its stockist. Print brand experiences We have created a range of vibrant brand experiences for MagicPotz, from engaging stationary and promotional flyers, through to a website with high quality imagery, news/blog, and terrarium care information. Joint venture promotion We have focused heavily on joint venture promotions between MagicPotz and Greengold Nursery. The nursery has been a major stockiest of MagicPotz products since its inception, and is slap the venue for MagicPotz terrarium and...
Human + Systems Excellence branding

Human + Systems Excellence branding

Human + Systems Excellence branding Brief We were approached by Human + Systems Excellence to develop their brand identity and create their initial print and digital brand experiences. Human + Systems Excellence is a specialist consultancy for businesses in the aviation, oil and gas, medical, transport and energy industries. Once we had confirmed their value proposition and identified the key competitors in their marketplace we set about establishing an identity that put them in clear ground. Process Our briefing process involved identifying their value proposition, key competitors, and expectations for the business – both present and in the future. Being a start-up we wanted to ensure that our solutions, whilst focused on quality, were sympathetic to their budget limitations. We focused on the key brand experiences that would help them establish a presence in their initial presentations and consultations. Solution The brand identity focuses on a strong and confident colour palette and form, supported by generous use of white space to help the identity stand apart. These identity elements have been carried through all brand experiences in print (business cards) and digital (CMS based WordPress website and PowerPoint template). The solutions have been cost effective and budget friendly. The solutions are also versatile for a range future applications.   Outcome Through the Human + Systems Excellence branding project we successfully: Created a brand strategy that focused on print and digital to expose the brand. Created an engaging and vibrant brand identity that offers engagement, consistency, and flexibility. Focused the digital communications on delivering relevant and valuable content. Delivered a brand identity and brand experiences that are cost effective and budget friendly. Print brand experiences To get this...
I Speak Dog branding

I Speak Dog branding

I Speak Dog brand identity Brief I Speak Dog is a Canberra based dog obedience business. As the business is focussed on the skills and service delivered by the owner it was important that the brand identity capture their personality. Process Our briefing process uncovered key information about the business owner, their history, skills, and business aspirations. We identified the target audience, competition and worked to define the unique selling point (USP). This information formed the basis of our brand strategy, from which we identities the key brand touch points to deliver, now and in the future. Solution The brand identity captures the vibrant and encouraging personality of the business owner. Its bold and simplistic colour palette, form, and life work will help it stand out from the competition. Because of this the brand identity serves as a platform to build strong brand experiences that are recognisable and engaging. We undertook an on location photo shoot to create a catalogue of portraiture and “in action” shots. A key component of the brand strategy was creating the digital communications suite. We created a bespoke WordPress template with a focus on content marketing, i.e. videos, PDF content downloads, hints and tips. We developed an e-newsletter template to keep customers up to date, and this is also achieved through a Facebook page.   Outcome Through the I Speak Dog brand identity project we successfully: Created a brand strategy that focused on print, digital, and environmental channels to expose the brand. Created an engaging and vibrant brand identity that offers engagement, consistency, and flexibility. Focused the digital communications on delivering relevant, valuable, and free information. Print brand experiences With the I...
Greengold Nursery rebrand

Greengold Nursery rebrand

Greengold Nursery rebrand Brief Greengold Nursery (formerly Greengold Federation Square) has been trading in Canberra since 1994. In today’s environment of large hardware outlets Greengold Nursery would be classed as a boutique nursery, serving a loyal customer base spanning from around the corner to interstate. After twenty plus years of trading using the same brand identity it was time for a refresh and to expand the customer base. Process Recognising the equity in the old identity we simplified the logo mark, updated the typography for greater adaptability and usability, and freshened up the colour palette to inject some energy. Our primary focus with this rebranding was to create consistency with all of the business communication, and engage customers in relevant and interesting dialogue. The business owner has extensive industry knowledge and it is one of the strongest assets the business has. We wanted to capitalise on this knowledge and make it freely available to all customers, old and new. Solution We developed a suite of print communications (business card, letterhead, forms, flyers, invitations, posters, note pads), along with the first stage of digital communication being an e-newsletter.   Outcome Through the Greengold Nursery rebrand we successfully: Created consistency in through all brand experiences. Exposed and made freely available one of the business’s biggest assets – industry knowledge. Introduced the business to digital communication with it’s e-newsletter attracting an average monthly subscriber growth in excess of 200%. Print brand experiences We have created a suite of business stationary for Greengold Nursery (letterhead, business cards, envelopes, forms and digital templates) for everyday office administration. To support the continued promotions, members only events, and seasonal sales, we create...
Sibu Hair rebrand

Sibu Hair rebrand

Sibu Hair rebrand Brief Sibu Hair is a unisex hair salon in Canberra that recently changed ownership. We were asked to rebrand the business. As the salon’s brand already had valuable equity any aesthetic changes to the logo itself had to be minimal. Outside of this all brand touch points needed to reflect the personality of the new owner and the type of service they wanted to deliver. Process We met with the owner several times to really get a sense of her personality, likes and dislikes, the type of business she was hoping to create, and her expectations on quality. Once we had established the project parameters we refined the identity, created a tagline, developed print and digital touch points, provided staff and fit-out photography, and now assist with brand asset management. Original Sibu Hair identity The original brand identity has been in circulation for some time, and had gained significant equity with the customer base. The new owner of the business was happy to explore both new identity ideas, and a revision to the existing identity. Sibu Hair identity concept We explored the possibility of changing the identity completely, introducing different typefaces and graphics. What we found however, was that the concept was too “typical” and isolated the demographic to just females. One of the objectives for the new owner would be to encourage male customers. Sibu Hair identity concept Another concept was to maintain the existing identity and enclose it in a circle. This not only gave the typography a grounding, and form to sit into, but it also represented the holistic approach to the business – in both demographic,...
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