MagicPotz

MagicPotz

 MagicPotz brand identity   Brief Magic Potz is a Canberra based small business, designing terrariums and providing terrarium and fairy garden design classes to the public. We were approached in 2015 to develop a brand identity that demonstrated the fun nature and creativity of the business. Process Above all, the MagicPotz brand identity needed to reflect the youthful nature of the business, combined with the playfulness and colour that can be captured in a terrarium. Immediately we knew the brand logo was going to be hand drawn and the identity text was going to be playful. To us, these two elements spoke youth, fun, and colour. These elements have provided a wonderful platform to create engaging brand experiences from. Solution The MagicPotz brand identity has displayed its versatility extremely well, allowing us to create a range of print, digital, and environmental brand experiences that are distinct to the business.   Outcome The MagicPotz branding has successfully: Created consistency through all brand experiences. Incorporated photography as a major brand asset. This not only showcases the products at a professional level, but also provides a value library of consistent imagery that is also used through social media channels. Promoted the strong relationships that MagicPotz has with its stockist. Print brand experiences We have created a range of vibrant brand experiences for MagicPotz, from engaging stationary and promotional flyers, through to a website with high quality imagery, news/blog, and terrarium care information. Joint venture promotion We have focused heavily on joint venture promotions between MagicPotz and Greengold Nursery. The nursery has been a major stockiest of MagicPotz products since its inception, and is slap the venue for MagicPotz terrarium and...
Greengold Nursery rebrand

Greengold Nursery rebrand

Greengold Nursery rebrand Brief Greengold Nursery (formerly Greengold Federation Square) has been trading in Canberra since 1994. In today’s environment of large hardware outlets Greengold Nursery would be classed as a boutique nursery, serving a loyal customer base spanning from around the corner to interstate. After twenty plus years of trading using the same brand identity it was time for a refresh and to expand the customer base. Process Recognising the equity in the old identity we simplified the logo mark, updated the typography for greater adaptability and usability, and freshened up the colour palette to inject some energy. Our primary focus with this rebranding was to create consistency with all of the business communication, and engage customers in relevant and interesting dialogue. The business owner has extensive industry knowledge and it is one of the strongest assets the business has. We wanted to capitalise on this knowledge and make it freely available to all customers, old and new. Solution We developed a suite of print communications (business card, letterhead, forms, flyers, invitations, posters, note pads), along with the first stage of digital communication being an e-newsletter.   Outcome Through the Greengold Nursery rebrand we successfully: Created consistency in through all brand experiences. Exposed and made freely available one of the business’s biggest assets – industry knowledge. Introduced the business to digital communication with it’s e-newsletter attracting an average monthly subscriber growth in excess of 200%. Print brand experiences We have created a suite of business stationary for Greengold Nursery (letterhead, business cards, envelopes, forms and digital templates) for everyday office administration. To support the continued promotions, members only events, and seasonal sales, we create...
Sibu Hair rebrand

Sibu Hair rebrand

Sibu Hair rebrand Brief Sibu Hair is a unisex hair salon in Canberra that recently changed ownership. We were asked to rebrand the business. As the salon’s brand already had valuable equity any aesthetic changes to the logo itself had to be minimal. Outside of this all brand touch points needed to reflect the personality of the new owner and the type of service they wanted to deliver. Process We met with the owner several times to really get a sense of her personality, likes and dislikes, the type of business she was hoping to create, and her expectations on quality. Once we had established the project parameters we refined the identity, created a tagline, developed print and digital touch points, provided staff and fit-out photography, and now assist with brand asset management. Original Sibu Hair identity The original brand identity has been in circulation for some time, and had gained significant equity with the customer base. The new owner of the business was happy to explore both new identity ideas, and a revision to the existing identity. Sibu Hair identity concept We explored the possibility of changing the identity completely, introducing different typefaces and graphics. What we found however, was that the concept was too “typical” and isolated the demographic to just females. One of the objectives for the new owner would be to encourage male customers. Sibu Hair identity concept Another concept was to maintain the existing identity and enclose it in a circle. This not only gave the typography a grounding, and form to sit into, but it also represented the holistic approach to the business – in both demographic,...
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