by Kurt Fountain | Nov 17, 2013 |
Sibu Hair rebrand Brief Sibu Hair is a unisex hair salon in Canberra that recently changed ownership. We were asked to rebrand the business. As the salon’s brand already had valuable equity any aesthetic changes to the logo itself had to be minimal. Outside of this all brand touch points needed to reflect the personality of the new owner and the type of service they wanted to deliver. Process We met with the owner several times to really get a sense of her personality, likes and dislikes, the type of business she was hoping to create, and her expectations on quality. Once we had established the project parameters we refined the identity, created a tagline, developed print and digital touch points, provided staff and fit-out photography, and now assist with brand asset management. Original Sibu Hair identity The original brand identity has been in circulation for some time, and had gained significant equity with the customer base. The new owner of the business was happy to explore both new identity ideas, and a revision to the existing identity. Sibu Hair identity concept We explored the possibility of changing the identity completely, introducing different typefaces and graphics. What we found however, was that the concept was too “typical” and isolated the demographic to just females. One of the objectives for the new owner would be to encourage male customers. Sibu Hair identity concept Another concept was to maintain the existing identity and enclose it in a circle. This not only gave the typography a grounding, and form to sit into, but it also represented the holistic approach to the business – in both demographic,...
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