Trek Bicycle Corporation


TREK Bicycle Corporation (Australia) asked Fridge to document a tire prototyping demonstration with Frank Stacy (Bontrager’s director of Tire and Rubber Technology), Dan McConnell, and Bec Henderson.


We travelled up to Stromlo Forest Park to  capture the tire demonstration and discussion led by Frank Stacy. Following the presentation Dan and Bec kitted up and heading for the mountain bike tracks – we followed in hot pursuit.

Would you like a similar brand experience?

Get In touch