Trek Bicycle Corporation
Brief
TREK Bicycle Corporation (Australia) asked Fridge to document a tire prototyping demonstration with Frank Stacy (Bontrager’s director of Tire and Rubber Technology), Dan McConnell, and Bec Henderson.
Process
We travelled up to Stromlo Forest Park to capture the tire demonstration and discussion led by Frank Stacy. Following the presentation Dan and Bec kitted up and heading for the mountain bike tracks – we followed in hot pursuit.
